Juvage
UX Case Study for A skincare & anti-aging mobile app.
An Overview
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A brief overview of the project
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Research, testing, scoping and branding.
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High-fidelity designs
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Reflections and next steps
Overview.
Introduction
To design a digital product based on an area you feel most passionate about. I chose to explore the topics anti-aging and skincare. The outcome - A mobile app all things anti-aging and wellness.
Role
UX Research
Affinity Mapping
Wireframing
Usability Testing
Project Scoping
Branding
Prototyping
What is Juvage?
A mobile application for all your skincare, anti-aging and wellness needs. The app provides users with tailored programs specific to their goals and concerns.
Juvage conveys a sense of youthfulness, vibrancy and renewal. The name evokes a sense of hope, freshness, and optimism, which encompasses the spirit of youth and rejuvenation.
Goals
To create solutions based on a holistic approach to wellness that breaks down preventative care into small chunks. The goal is to equip women with the knowledge they need to make informed decisions about their health.
Who are the users?
6 interviews with women aged 29-44. A Model, Social Worker, Project Manager, Chef, Recruiter and small business owner.
Problem Statement
Women ages 18-70, lack the knowledge and motivation to adopt preventative, anti-aging care when making decisions about their health and wellness.
The Process.
Key Insights
Multiple skincare and anti-aging websites exist, however, mobile apps that target anti-aging and skincare are limited.
Factors such as stress, anxiety and other mental health issues play a huge role in your physical well-being.
There’s a correlation between what you eat and how that manifests in skin problems. Knowledge is power, the more you know about health and wellness, the better outcomes you’ll have.
Gut health is hugely important for healthy skin and immunity, but users lack the knowledge to prioritise it regularly. Users mostly rely on advice from medical practitioners.
How Might We…
Break down preventative care into small chunks that users are able to adopt daily?
Help women better understand what factors affect their self-care routines and help them build the right routine for their needs, age, and lifestyle?
Create solutions based on a holistic approach to wellness?
Equip women with the knowledge they need to make informed decisions about their health and keep them accountable over time?
Educate and encourage users to prioritise gut health as a preventative measure for healthy ageing?
Educate users on the importance of mental and physical wellbeing, and make it easy for them to adopt daily?
Lo-fi Prototypes
Four Concepts
° Understanding your gut health
° Accountability & Gamification
° Holistic Approach to Ageing
° AR Face Recognition
Takeaways
Conducted 5 user interviews
Testing was inconclusive as to what features to include and let go of.
Unclear whether to focus on one specific area of anti-aging or a select few.
The Process
One Flow
Inconclusive
To focus on one or two areas of anti-aging or multiple areas.
How the social aspect of the app will translate.
Whether to include the bottom nav or burger menu or both.
Is an in-app messenger necessary?
Mid-Fi Prototypes
Incorporating the best features from all low-fi flows
Process.
° Gut Health & Skincare for anti-aging
° Tailored programs for every individual
° Daily and monthly goals
° Progress bar for accountability
MSCW Features & System Map /
Solutions.
/ Create a Listing